Privacy Policy

This Privacy Policy explains how Biolinx Healthcare Innovations ("Biolinx," "we," "us," or "our") collects, uses, discloses, and protects your personal information when you visit our website, interact with our services, or communicate with us. We are committed to safeguarding your privacy and handling your data in compliance with applicable data protection laws in England, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who we are Biolinx Healthcare Innovations operates in the healthcare sector, focused on products and services that support longevity supplements, cellular health, recovery, and daily wellness. This Privacy Policy applies to all personal data we process as a controller in connection with our websites, digital platforms, and related services.

2. Information we collect We may collect and process the following categories of personal data:

2.1 Information you provide directly

• Contact details: name, email address, telephone number, billing and shipping address.
• Account information: username, password, and preferences if you register for an account.
• Order and payment details: products purchased, order history, transaction identifiers, and limited payment information (we typically use trusted third-party payment processors and do not store full card details).
• Communications: content of emails, contact form submissions, customer service inquiries, reviews, and survey responses.
• Health and wellness interests (optional): information you choose to share about your general wellness interests (for example, interest in cellular health, recovery, or daily wellness routines). We encourage you not to share sensitive health details unless explicitly requested and appropriate.

2.2 Information we collect automatically When you visit our website or use our services, we may automatically collect:

• Technical data: IP address, browser type and version, device identifiers, operating system, time zone setting, and approximate location.
• Usage data: pages visited, time spent on pages, links clicked, referring URLs, and interaction with our emails and advertisements.
• Cookies and similar technologies: small data files placed on your device that help us recognise you, remember your preferences, and analyse site performance. For more information, see the “Cookies and similar technologies” section below.

2.3 Information from third parties We may receive personal data from:

• Payment processors and e-commerce platforms (for example, confirmation that a payment was successful).
• Analytics and advertising partners (for example, aggregated or pseudonymous data about how users interact with our content).
• Service providers that support our operations (for example, customer support tools or email marketing platforms).

3. Legal bases for processing We process your personal data only when we have a valid legal basis under UK data protection law, including:

   • Contract: to perform a contract with you or to take steps at your request before entering into a contract (e.g. processing orders, providing customer support).
   • Consent: where you have given clear consent (e.g. subscribing to marketing communications or accepting certain optional cookies).
   • Legitimate interests: for purposes such as maintaining and improving our website, preventing fraud, and promoting our services in a proportionate and privacy-respecting way.
   • Legal obligations: to comply with applicable laws, regulations, and regulatory requirements.

4. How we use your information We use the information we collect for the following purposes:

   • To provide and manage our services: processing orders, delivering products, managing payments, and providing customer support.
   • To communicate with you: sending service-related messages such as order confirmations, shipping updates, and responses to your queries.
   • To improve our offerings: analysing usage trends and feedback to develop and improve our products and services relating to longevity supplements, cellular health, recovery, and daily wellness.
   • To personalise your experience: tailoring content, recommendations, and offers based on your preferences and interactions with us.
   • For marketing and promotions: sending you newsletters and promotional materials about our science-backed and third-party tested offerings where permitted by law and in line with your communication preferences.
   • For security and fraud prevention: monitoring for suspicious activity and protecting our systems, users, and business interests.
   • To comply with legal and regulatory obligations and to establish, exercise, or defend legal claims.

5. Marketing communications With your consent, or where otherwise permitted by law, we may send you marketing communications about our products, services, and special offers, including updates related to:

   • Longevity supplements and cellular health support
   • Recovery and daily wellness solutions
   • Science-backed and third-party tested formulations

You can opt out of marketing communications at any time by:

• Clicking the “unsubscribe” link in any marketing email, or
• Contacting us using the details provided in the “Contact us” section.

If you opt out of marketing communications, we may still send you non-promotional messages related to your account, orders, or ongoing services.

6. Cookies and similar technologies We use cookies and similar technologies to:
   • Enable essential website functions (e.g. shopping cart, secure login).
   • Remember your preferences and settings.
   • Understand how visitors use our website and improve performance.
   • Support analytics and, where permitted, personalised advertising.

You can manage cookie preferences through your browser settings or our on-site cookie banner (where available). Disabling certain cookies may affect the functionality and performance of the website.

7. How we share your information We do not sell your personal data. We may share your personal data with:
   • Service providers: third parties who perform services for us, such as payment processing, order fulfilment, logistics and delivery, website hosting, analytics, customer support, and email distribution. These providers are only allowed to use your data in accordance with our instructions and applicable law.
   • Professional advisers: legal, financial, or other professional advisers where necessary for the management of our business.
   • Authorities and regulators: where required by law, regulation, or legal process, or to protect our rights, property, or safety, or that of our customers or others.
   • Business transfers: in connection with a proposed or actual merger, acquisition, restructuring, or asset sale, your data may be shared with relevant third parties, subject to appropriate confidentiality protections.

Whenever we share personal data, we take steps to ensure that the recipient protects it in line with this Privacy Policy and applicable law.

8. International data transfers Our operations and some of our service providers may be located outside the United Kingdom. If your personal data is transferred to a country that does not provide the same level of data protection as the UK, we will ensure that appropriate safeguards are in place, such as standard contractual clauses or other legally recognised transfer mechanisms.

9. Data retention We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including:

   • Providing products and services and maintaining your account.
   • Meeting legal, accounting, or reporting obligations.
   • Resolving disputes and enforcing our agreements.

Retention periods may vary depending on the type of data and the legal requirements that apply. When personal data is no longer needed, we will securely delete or anonymise it.

10. How we protect your information We use appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, alteration, or disclosure. These measures may include encryption, access controls, secure servers, regular security reviews, and staff training.

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

11. Your rights Under the UK GDPR and related data protection laws, you may have the following rights, subject to certain conditions:
    • Right of access: to obtain confirmation of whether we process your personal data and to receive a copy of that data.
    • Right to rectification: to request correction of inaccurate or incomplete personal data.
    • Right to erasure: to request deletion of your personal data in certain circumstances.
    • Right to restriction: to request that we limit the processing of your personal data in certain situations.
    • Right to data portability: to receive your personal data in a structured, commonly used, machine-readable format and to transmit it to another controller where technically feasible.
    • Right to object: to object to processing based on our legitimate interests or for direct marketing.
    • Rights related to consent: where processing is based on your consent, you have the right to withdraw that consent at any time, without affecting the lawfulness of processing before withdrawal.

To exercise any of these rights, please contact us using the details in the “Contact us” section. We may need to verify your identity before fulfilling your request.

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) if you believe your data protection rights have been infringed. We encourage you to contact us first so we can address your concerns directly.

12. Children’s privacy Our website and services are not directed to children under 18, and we do not knowingly collect personal data from individuals under 18. If we become aware that we have collected personal data from a child under 18, we will take steps to delete such information promptly.

13. Third-party websites Our website may contain links to third-party websites, plug-ins, or applications. We are not responsible for the privacy practices or the content of those third parties. We encourage you to read the privacy policies of any external sites you visit.

14. Changes to this Privacy Policy We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will revise the "Last updated" date at the top of the policy and, where appropriate, provide additional notice.

Your continued use of our website or services after any changes indicates your acceptance of the updated Privacy Policy.

15. Contact us If you have any questions, concerns, or requests regarding this Privacy Policy or our handling of your personal data, please contact:

Biolinx Healthcare Innovations Email: [insert contact email] Postal address: [insert postal address in England]

We will do our best to respond to your query promptly and in accordance with applicable data protection laws.